Bachelor of Business Administration in
Digital Marketing Communications
Curriculum
as of Fall 23-24
View Study Plan
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Bachelor of Business Administration in Digital Marketing Communications |
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Total Credit Hours |
120 |
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| University Requirements | 33 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 101 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| ENG 200 | English II |
IELTS average score of 6 or EMSAT average score of 1400 or passing grade in ENG 102+USS001 (Co-req if placed in ENG200) |
3 |
| FWS 205 | UAE and GCC Society | ENG102+USS001 or co-req USS001 if placed in ENG200 | 3 |
| FWS 211 | Fundamentals of Emotional Intelligence | ENG102+USS001 or co-req USS001 if placed in ENG200 | 3 |
| FWS 212 | Artificial Intelligence for Business | STT 100 + ITD 100 | 3 |
| FWS 305 | Technical Communications for Work Place | ENG 200 + completion of 45 Credit hours | 3 |
| FWS 310 | Fundamentals of Innovation and Entrepreneurship | ENG 200 + completion of 60 Credit hours | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITD 100 | Introduction to Information and Digital Technology | No Prerequisite | 3 |
| MTB 101 | Mathematics for Business | MTG100 with a min C grade or Placement in MTB101 as per the MPT | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| College Requirements | 45 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ACC 200 | Principles of Financial Accounting | ENG 200+ITD100+(MTB101 or MTT101 or MTT102) | 3 |
| ACC 201 | Principles of Managerial Accounting | ACC 200+BUS102 | 3 |
| BUS 102 | Introduction to Business | No Prerequisite | 3 |
| BUS 301 | Business Law | FWS 305 | 3 |
| BUS 204 | Business Research Methods | STT 100+BUS102 | 3 |
| BUS 306 | Applied Management Science | MGT 255+STT 100+ECO 201 | 3 |
| ECO 201 | Principles of Microeconomics | ENG 200+(MTB 101 or MTT 101 or MTT 102) | 3 |
| ECO 202 | Principles of Macroeconomics | ENG 200+(MTB 101 or MTT 101 or MTT 102)+BUS102 | 3 |
| FIN 200 | Principles of Finance | ACC 200 | 3 |
| MGT 255 | Management and Organizational Behavior | ENG 200 | 3 |
| MGT 308 | Operations Management | BUS 204 | 3 |
| MGT 402 | International Business Management | MGT 255+ECO 202 | 3 |
| MGT 406 | Strategic Management | Last semester only | 3 |
| MIS 200 | Introduction to Management Information Systems | ITD 100 | 3 |
| MKT 200 | Principles of Marketing | ENG 200 | 3 |
| Major Requirements | 30 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| MKT 301 | Consumer Behavior | MKT 200 + FWS 305(Co) | 3 |
| MKT 304 | Marketing Communication | MKT 301 | 3 |
| MKT 305 | Marketing Research | MKT 200 + BUS 204 | 3 |
| MKT 307 | Services Marketing | MKT 200 | 3 |
| MKT 308 | Social Media Marketing | MKT 200 + MIS 200 | 3 |
| MKT 399 | Internship/Project in Marketing | Consent of Dept. | 3 |
| MKT 408 | Applied Digital Marketing | MKT 308 | 3 |
| MKT 409 | Digital Marketing Analytics | MKT 308 | 3 |
| ITE 414 | Introduction to E-Commerce | Junior Level | 3 |
| ITE 415 | Advanced E-Commerce Concepts and Technologies | ITE 414 | 3 |
| Major Electives (Select two course) | 6 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| MAC 314 | Communication Strategy in Advertising | MKT 200 | 3 |
| MKT 303 | Retail Marketing | MKT 200 | 3 |
| MKT 401 | International Marketing | MKT 200+ECO 202 | 3 |
| MKT 499 | Special Topics in Marketing | Consent of Dept. | 3 |
| Open Electives | 6 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ELECT-1 | - | - | 3 |
| ELECT-2 | - | - | 3 |
- Completion of three (3) Major Requirement Courses plus ninety (90) credit hours to be eligible for Internship course (MGT 399-I) .
- The internship course normally starts during year 4 for a total of 16 weeks before student’s graduation