Bachelor of Business Administration in Digital Marketing Communications
Curriculum

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Total Credit Hours

120
University Requirements 39 Credit Hours
Course Code Course Title Prerequisite(s) Credit Hours
ARL 100 (A) Communication Skills in Arabic I No Prerequisite 3
ENG 200 English II

**EPT/ENG102+ FWS100(E)

(FWS100(E) co-req if placed in ENG200)

 3
FWS 100* Academic Skills for Success No Prerequisite 3
FWS 201* Fundamentals of Life Skills FWS100 3
FWS 205 UAE and GCC Society ENG102+FWS100(E) or co-req FWS100(E) if placed in ENG200 3
FWS 211* Fundamentals of Emotional Intelligence ENG102+FWS100(E) or co-req FWS100(E) if placed in ENG200 3
FWS 305 Technical Communications for Work Place ENG 200 + completion of 45 Credit hours 3
FWS 310 Fundamentals of Innovation and Entrepreneurship ENG 200 + completion of 60 Credit hours 3
ISL 100 (A) Islamic Culture No Prerequisite 3
ITD 100 Introduction to Information and Digital Technology No Prerequisite 3
MTG 100 Math for Life No Prerequisite 3
SIS 201* Introduction to Sustainability of Sciences Co-req ENG200 3
STT 100 General Statistics No Prerequisite 3
College Requirements 45 Credit Hours
Course Code Course Title Prerequisite(s) Credit Hours
ACC 200 Principles of Financial Accounting ENG 200+ITD100+(MTG 100 / MTT 101 / MTT 102) 3
ACC 201 Principles of Managerial Accounting ACC 200+BUS102 3
BUS 102 Introduction to Business ENG 200 (Co) + FWS 100 (Co) 3
BUS 301 Business Law FWS 305 3
BUS 204 Business Research Methods STT 100+BUS102 3
BUS 306 Applied Management Science MGT 255+STT 100+ECO 201 3
ECO 201 Principles of Microeconomics ENG 200+(MTG 100 / MTT 101 / MTT 102) 3
ECO 202 Principles of Macroeconomics ENG 200+(MTG 100 / MTT 101 / MTT 102)+BUS102 3
FIN 200 Principles of Finance ACC 200 3
MGT 255 Management and Organizational Behavior FWS 211+ENG 200 3
MGT 308 Operations Management MGT 255+MIS 200+(BUS 200 / BUS 204) (Co) 3
MGT 402 International Business Management MGT 255+ECO 202 3
MGT 406 Strategic Management Last semester only 3
MIS 200 Introduction to Management Information Systems ENG 200+ITD 100 3
MKT 200 Principles of Marketing ENG 200 3
Major Requirements 21 Credit Hours
Course Code Course Title Prerequisite(s) Credit Hours
MKT 301 Consumer Behavior MKT 200 + FWS 305(Co) 3
MKT 305 Marketing Research MKT 200 + BUS 204 (Co) 3
MKT 314 Communication Strategy in Advertising MKT 200 3
MKT 399 Internship/Project in Marketing Consent of Dept. 3
MKT 402 Internet Marketing MKT 200 + MIS 200 3
ITE 414 Introduction to E-Commerce Junior Level 3
ITE 415 Advanced E-Commerce Application Design ITE 414 3
Major Electives (Select one course) 3 Credit Hours
Course Code Course Title Prerequisite(s) Credit Hours
MKT 303 Retail Marketing MKT 200 3
MKT 304 Marketing Communication   MKT 301 3
MKT 401 International Marketing MKT 200+ECO 202 3
MKT 405 Service Marketing MKT 200 3
MKT 488 Internship II in Marketing MKT399-I + Consent of Dept. 3
MKT 499 Special Topics in Marketing Consent of Dept.+MKT 200 3
Open Electives 12 Credit Hours
Course Code Course Title Prerequisite(s) Credit Hours
ELECT-1 - - 3
ELECT-2 - - 3
ELECT-3 - - 3
ELECT-4 - - 3

                        a. Completion of  three (3) Major Requirement Courses  plus ninety (90) credit hours to be eligible for Internship course (MKT 399-I) .

                        b. Students from the old plan who are not required to take BUS102, should have a total of 5 open electives “              

                        c. ** English Proficiency Specified Score: Score of 1250+ & B2 (CEFR) in Writing Component for EmSAT or/ 5.5 overall average & 5.5 specific score in Writing Component for IELTS, equivalent in other EPT

                        d. *Effective FALL19-20