Bachelor of Business Administration in
Digital Marketing Communications
Curriculum
View Study Plan
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Bachelor of Business Administration in
Digital Marketing Communications |
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Total Credit Hours |
120 |
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| University Requirements | 39 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 100 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| CRT 301 | Critical Thinking | UNS102 + ENG 200 | 2 |
| ENG 100 | English I | No Prerequisite | 3 |
| ENG 200 | English II | ENG 100 ('C' grade) + UNS 102 | 3 |
| ENG 300 | Technical Communications for Business and Humanities | ENG 200 | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITE 100 | Introduction to Information Technology Applications | No Prerequisite | 3 |
| MTG 100 | College Mathematics | No Prerequisite | 3 |
| NSC 201 | Natural Sciences | No Prerequisite | 3 |
| PHI 300 | Professional Ethics | ENG 200 | 3 |
| PSY 201 | General Psychology | UNS102 + ENG 100 | 3 |
| SOC 201 | UAE and GCC Society | UNS102 + ENG 100 | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| UNS 102 | University Study Skills | No Prerequisite | 1 |
| College Requirements | 45 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ACC 200 | Principles of Financial Accounting | ENG 200+ITE100+(MTG 100 / MTT 101 / MTT 102) | 3 |
| ACC 201 | Principles of Managerial Accounting | ACC 200 | 3 |
| BUS 102 | Introduction to Business | ENG 100 (Pre) + UNS102 (Co) | 3 |
| BUS 301 | Business Law | ENG 300 | 3 |
| BUS 204 | Business Research Methods | STT 100 | 3 |
| BUS 306 | Applied Management Science | MGT 200+STT 100+ECO 201 | 3 |
| ECO 201 | Principles of Microeconomics | ENG 200+(MTG 100 / MTT 101 / MTT 102) | 3 |
| ECO 202 | Principles of Macroeconomics | ENG 200+(MTG 100 / MTT 101 / MTT 102) | 3 |
| FIN 200 | Principles of Finance | ACC 200 | 3 |
| MGT 255 | Management and Organizational Behavior | PSY201+ENG 200 | 3 |
| MGT 308 | Operations Management | MGT 200+MIS 200+(BUS 200 / BUS 204) (Co) | 3 |
| MGT 402 | International Business Management | MGT 200+ECO 202 | 3 |
| MGT 406 | Strategic Management | Last semester only | 3 |
| MIS 200 | Introduction to Management Information Systems | ENG 200+ITE 100 | 3 |
| MKT 200 | Principles of Marketing | ENG 200 | 3 |
| Major Requirements | 21 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| MKT 301 | Consumer Behavior | MKT 200 + ENG 300 | 3 |
| MKT 305 | Marketing Research | MKT 200 + BUS 204 (Co) | 3 |
| MKT 314 | Communication Strategy in Advertising | MKT 200 | 3 |
| MKT 399 | Internship/Project in Marketing | Consent of Dept. | 3 |
| MKT 402 | Internet Marketing | MKT 200 + MIS 200 | 3 |
| MKT 414 | E-Business | Junior Level | 3 |
| MKT 415 | Advanced E-Business Application Design | MKT 414 | 3 |
| Major Electives (Select any course) | 3 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| MKT 303 | Retail Marketing | MKT 200 | 3 |
| MKT 304 | Marketing Communication | MKT 301 | 3 |
| MKT 401 | International Marketing | MKT 200+ECO 202 | 3 |
| MKT 405 | Service Marketing | MKT 200 | 3 |
| MKT 444 | Independent Study in Marketing | Consent of Dept. | 3 |
| MKT 499 | Special Topics in Marketing | Consent of Dept.+MKT 200 | 3 |
| Open Electives | 12 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ELECT-1 | - | - | 3 |
| ELECT-2 | - | - | 3 |
| ELECT-3 | - | - | 3 |
| ELECT-4 | - | - | 3 |