Bachelor of Business Administration in Marketing
Curriculum
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Bachelor of Business Administration in Marketing |
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Total Credit Hours |
129 |
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| University Requirements | 42 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 100 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| ARL 105 (A) | Communication Skills in Arabic II | ARL 100 (A) | 3 |
| ENG 100 | English I | No Prerequisite | 3 |
| ENG 105 | English II | ENG 100 ('C' grade)+ UNS 100 | 3 |
| ENG 201 | Business and Technical Communications | ENG 105 | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITE 100 | Introduction to Information Technology Applications | No Prerequisite | 3 |
| MTB 101 | Mathematics and Calculus for Business and Economics | MTG100 ('C' grade)/ Math Placement Test | 3 |
| NSC 201 | Natural Sciences | No Prerequisite | 3 |
| PHI 300 | Professional Ethics | ENG 105 | 3 |
| PSY 201 | General Psychology | No Prerequisite | 3 |
| SOC 201 | UAE and GCC Society | No Prerequisite | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| UNS 100 | University Study Skills | No Prerequisite | 3 |
| College Requirements | 45 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ACC 200 | Principles of Financial Accounting | ENG 105 + MTG 100/MTB101* | 3 |
| ACC 201 | Principles of Managerial Accounting | ACC 200 | 3 |
| BUS 200 | Business Statistics and Research Methods | STT 100 + MTG 100/MTB101* | 3 |
| BUS 301 | Business Law | ENG 201 | 3 |
| BUS 306 | Introduction to Management Science | STT 100 + MGT 200 + ECO 201 | 3 |
| ECO 201 | Principles of Microeconomics | ENG 105 + MTG 100/MTB101* | 3 |
| FIN 200 | Principles of Finance | ACC 200 | 3 |
| FIN 301 | Managerial Finance | FIN 200 | 3 |
| MGT 200 | Principles of Management | ENG 105 | 3 |
| MGT 301 | Principles of Organizational Behavior | MGT 200 + PSY 201+ENG201 | 3 |
| MGT 406 | Strategic Management | Last semester | 3 |
| MIS 200 | Introduction to Management Information Systems | ITE 100 + ENG 105 | 3 |
| MIS 304 | Business Systems Analysis and Design | MIS 200 | 3 |
| MKT 200 | Principles of Marketing | ENG 105 | 3 |
| MKT 301 | Consumer Behavior | MKT 200 | 3 |
| Major Requirements | 24 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ECO 202 | Principles of Macroeconomics | ENG 105 + MTG 100/MTB101* | 3 |
| MKT 303 | Retail Marketing | MKT 200 | 3 |
| MKT 304 | Marketing Communication | MKT 200 | 3 |
| MKT 305 | Marketing Research | MKT 200 + STT 201/BUS 200 | 3 |
| MKT 399 | Internship/Project in Marketing | Consent of Department | 3 |
| MKT 401 | International Marketing | MKT 200 + ECO202 | 3 |
| MKT 402 | Internet Marketing | MKT 200 + MIS 200 | 3 |
| MKT 404 | Marketing Strategies | MKT 301 | 3 |
| Open Electives | 18 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ELECT-1 | - | - | 3 |
| ELECT-2 | - | - | 3 |
| ELECT-3 | - | - | 3 |
| ELECT-4 | - | - | 3 |
| ELECT-5 | - | - | 3 |
| ELECT-6 | - | - | 3 |
* REQUIRED PREREQUISITE COURSE FOR STUDENTS WHO WERE ADMITTED FROM FALL2012-2013
- Students may utilize some or all of the elective credits to obtain a minor from within or outside of the College of Business Administration