Bachelor of Arts in Mass Communication
Curriculum as of Fall 20-21
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Study Plan
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Bachelor of Arts in Mass Communication |
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Total Credit Hours |
120 |
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| University Requirements | 36 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 101 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| ENG 200 | English II | IELTS average score of 6 or EMSAT average score of 1400 or passing grade in ENG102 + FWS100 (E) | 3 |
| FWS 100 | Academic Skills for Success | No Prerequisite | 3 |
| FWS 201 | Fundamentals of Life Skills | FWS 100 | 3 |
| FWS 205 | UAE and GCC Society | ENG 102 + FWS 100 OR FWS 100 (Co) if students enter to ENG200 course directly | 3 |
| FWS 211 | Fundamentals of Emotional Intelligence | ENG 102 + FWS 100 OR FWS 100 (Co) if students enter to ENG200 course directly | 3 |
| FWS 301 | Developing Future Leaders | FWS100 + ENG200 and Completion of 45 credit hours | 3 |
| FWS 305 | Technical Communications for Work Place | ENG 200 + completion of 45 Credit hours | 3 |
| FWS 310 | Fundamentals of Innovation and Entrepreneurship | ENG 200 + completion of 60 Credit hours | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITD 100 | Introduction to Information and Digital Technology | No Prerequisite | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| Program Core Requirements | 42 | Credit Hours | |
| Compulsory Courses | |||
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ASC 301 | Research Report Writing | STT 100 | 3 |
| MAC 201 | Intercultural Communication | MMC 201 | 3 |
| MAC 205 | Theories of Mass Communication | MMC 201 | 3 |
| MAC 207 | Introduction to Graphic Design | ITD 100 | 3 |
| MAC 308 | Photojournalism | MMC 203 | 3 |
| MAC 310 | Mass Media Ethics and Responsibilities | MMC 201 | 3 |
| MAC 317 | Public Speaking | ENG 200 | 3 |
| MAC 402 | Media Appreciation and Critique | MMC 201 | 3 |
| MAC 404 | Social Media Management | 90 credit hrs | 3 |
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MAC 490 |
Senior Design Project |
100 credit hrs | 3 |
| MAC 499 | Internship | 80 credit hrs + INTR099(P) | 3 |
| MKT 200 | Principles of Marketing | ENG 200 | 3 |
| MMC 201 | Introduction to Mass Communication | Co-Req-ENG 102 / ENG 200 | 3 |
| MMC 203 | Writing for Media | MMC 201 | 3 |
| Major Elective Courses - Any Three of the following courses | 9 | Credit Hours | |
| MAC 204 | Interpersonal Communication | ENG 200 | 3 |
| MAC 206 | Introduction to Journalism | ENG 200 | 3 |
| MAC 316 | Communication and Diplomacy | MMC 201 | 3 |
| MAC 328 | Event Management | FWS 310 | 3 |
| MAC 403 | International Communication | MAC 201 | 3 |
| MAC 412 | Media Management | ENG 200 (Co) | 3 |
| Open Elective Courses | 12 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| OE 1 | Open Elective 1 | - | 3 |
| OE 2 | Open Elective 2 | - | 3 |
| OE 3 | Open Elective 3 | - | 3 |
| OE 4 | Open Elective 4 | - | 3 |
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Concentrations |
21 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| Broadcasting Core Requirements | |||
| MAC 323 | Single - Camera Production | MMC 201 | 3 |
| MAC 324 | Video Editing and Visual Effects | MMC 201 | 3 |
| MAC 325 | Writing for Broadcast and New Media | MMC 203 | 3 |
| MAC 326 | Radio Production | MMC 201 | 3 |
| MAC 327 | Multi - Camera Production | MAC 323 | 3 |
| MAC 414 | Documentary Production | MAC 325 | 3 |
| MAC 415 | Web Design and Development | ITD 100 | 3 |
| Strategic Communication Core Requirements | |||
| MAC 303 | Organizational Communication | MAC 201 | 3 |
| MAC 313 | Principles of Strategic Public Relations | MMC 203 | 3 |
| MAC 314 | Communication Strategy in Advertising | MMC 201 or MKT 200 | 3 |
| MAC 315 | Writing for PR | MMC 203 | 3 |
| MAC 301 | PR Protocol and Etiquette | MMC 201 | 3 |
| MAC 407 | Integrated Communication Campaign | MAC 314 | 3 |
| MAC 413 | Public Relations Campaigns | MAC 313 | 3 |
| Media Production Core Requirements | |||
| FMP 180 | Principles of Production Technology | - | 3 |
| FMP 225 | Introduction to VFX | FMP 180 | 3 |
| FMP 300 | Short Film Production | FMP 180 | 3 |
| FMP 325 | Screenwriting | FMS 100 | 3 |
| FMP 350 | Directing for Documentary | FMP 300 | 3 |
| FMS 100 | Introduction to Film | - | 3 |
| MAC 410 | Web and Publications Design | ITD 100 | 3 |