Bachelor of Arts in Mass Communication
Curriculum
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Study Plan
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Bachelor of Arts in Mass Communication |
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Total Credit Hours |
120 |
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| University Requirements | 36 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 100 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| CRT 301 | Critical Thinking | ENG 200 + UNS102 | 2 |
| ENG 200 | English II | English Proficiency Specified Score * / ENG 100 (C grade) + UNS 102 (Co) | 3 |
| ENG 300 | Technical Communication for Business and Humanities | ENG 200 | 3 |
| INE 300 | Fundamentals of Innovation and Entrepreneurship | ENG 200 + 60 Credit hours | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITE 100 | Introduction to Information Technology Applications | No Prerequisite | 3 |
| MTG 100 | College Mathematics | No Prerequisite | 3 |
| PHI 300 | Professional Ethics | ENG 200 | 3 |
| PSY 201 | General Psychology | UNS 102 (Co) + ENG 100 | 3 |
| SOC 201 | UAE and GCC Society | UNS 102 (Co) + ENG 100 | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| UNS 102 | University Study Skills | No Prerequisite | 1 |
| Program Core Requirements | 42 | Credit Hours | |
| Compulsory Courses | |||
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ASC 301 | Research Report Writing | STT 100 | 3 |
| MKT 200 | Principles of Marketing | ENG 200 | 3 |
| MMC 201 | Introduction to Mass Communication | Co-Req-ENG 200 | 3 |
| MMC 203 | Writing for Media | MMC 201 | 3 |
| MAC 201 | Intercultural Communication | MMC 201 | 3 |
| MAC 205 | Theories of Mass Communication | MMC 201 | 3 |
| MAC 300 | Media Research Methods | MAC 205 | 3 |
| MAC 308 | Photojournalism | MMC 203 | 3 |
| MAC 310 | Mass Media Ethics and Responsibilities | MMC 201 | 3 |
| MAC 317 | Public Speaking | ENG 200 | 3 |
| MAC 400 | Current Media Issues in GCC | MAC 300 | 3 |
| MAC 401 | Media and Society | MMC 201 | 3 |
| MAC 490 | Senior Design Project (Capstone Course) | 100 credit hrs | 3 |
| MAC 499 | Internship | 80 credit hrs | 3 |
| Major Elective Courses | 9 | Credit Hours | |
| MAC 202 | Translation for Communication | ARL 100 | 3 |
| MAC 206 | Introduction to Journalism | ENG 200 | 3 |
| MAC 402 | Media criticism | MAC 310 | 3 |
| MAC 403 | International Communication | MAC 201 | 3 |
| MAC 412 | Media Management | Co-Req ENG 200 | 3 |
| MAC 316 | Communication and Diplomacy | MMC 201 | 3 |
| Open Elective Courses | 12 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| OE 1 | Open Elective 1 | - | 3 |
| OE 2 | Open Elective 2 | - | 3 |
| OE 3 | Open Elective 3 | - | 3 |
| OE 4 | Open Elective 4 | - | 3 |
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Concentrations |
21 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| Broadcast Journalism Core Requirements | |||
| MAC 305 | TV News Shooting and Production | MMC 203 | 3 |
| MAC 307 | TV News Editing | MMC 203 | 3 |
| MAC 409 | Advanced Multi Media Journalism | Co-Req-MAC 410 | 3 |
| MAC 311 | Broadcast News Reporting | MAC 312 | 3 |
| MAC 312 | Broadcast News Writing | MMC 203 | 3 |
| MAC 318 | TV News Programming | MMC 201 + MAC 305 | 3 |
| MAC 410 | Web and Publications Design | Co-Req-MAC 409 | 3 |
| Print Journalism Core Requirements | |||
| MAC 304 | News Writing | MMC 203 | 3 |
| MAC 308 | Photojournalism | MMC 203 | 3 |
| MAC 309 | Magazine and Feature Writing | MMC 203 | 3 |
| MAC 320 | News Reporting | MAC 304 | 3 |
| MAC 321 | Layout and Design | ITE 100 | 3 |
| MAC 322 | Online reporting | MAC 304 | 3 |
| MAC 410 | Web and Publications Design | ITE 100 | 3 |
| Strategic Communication Core Requirements | |||
| MAC 303 | Organizational Communication | ENG 300 (Co) | 3 |
| MAC 313 | Principles of Strategic Public Relations | ENG 200 | 3 |
| MAC 314 | Communication Strategy in Advertising | ITE 100 | 3 |
| MAC 315 | Writing for PR | MMC 203 | 3 |
| MAC 301 | PR Protocol and Etiquette | MMC 201 | 3 |
| MAC 407 | Integrated Communication Campaign | MAC 314 | 3 |
| MAC 411 | PR Case Studies | MAC 313 | 3 |
* English Proficiency Specified Score: Score of 1250+ & B2 (CEFR) in Writing Component for EmSAT or / 5.5 overall average & 5.5 specific score in writing component for IELTS, equivalent in other English Proficiency Test.