Bachelor of Arts in Mass Communication
Curriculum
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Study Plan
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Bachelor of Arts in Mass Communication |
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Total Credit Hours |
120 |
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| University Requirements | 39 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 100 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| ARL 105 (A) | Communication Skills in Arabic II | ARL 100 (A) | 3 |
| ENG 100 | English I | No Prerequisite | 3 |
| ENG 105 | English II | ENG 100 + UNS 100 | 3 |
| ENG 201 | Business and Technical Communications | ENG 105 | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITE 100 | Introduction to Information Technology Applications | No Prerequisite | 3 |
| MTG 100 | College Mathematics | No Prerequisite | 3 |
| PHI 300 | Professional Ethics | ENG 105 | 3 |
| PSY 201 | General Psychology | No Prerequisite | 3 |
| SOC 201 | UAE and GCC Society | No Prerequisite | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| UNS 100 | University Study Skills | No Prerequisite | 3 |
| Program Core Requirements | 42 | Credit Hours | |
| Compulsory Courses | |||
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ASC 301 | Research Report Writing | STT 100 | 3 |
| MKT 200 | Principles of Marketing | ENG 105 | 3 |
| MMC 201 | Introduction to Mass Communication | Co-Req-ENG 105 | 3 |
| MMC 203 | Writing for Media | MMC 201 | 3 |
| MAC 201 | Intercultural Communication | Co-Req-SOC 201 | 3 |
| MAC 205 | Theories of Mass Communication | MMC 201 | 3 |
| MAC 300 | Media Research Methods | MAC 205 | 3 |
| MAC 302 | Quantitative Data Analysis | Co-Req-MAC 300 | 3 |
| MAC 310 | Mass Media Ethics and Responsibilities | Co- Req-MAC 205 | 3 |
| MAC 317 | Public Speaking | MMC 201 | 3 |
| MAC 400 | Current Media Issues in GCC | MAC 205 | 3 |
| MAC 490 | Senior Design Project (Capstone Course) | 80 crhs | 3 |
| MAC 499 | Internship | MAC 490 | 6 |
| Major Elective Courses | 6 | Credit Hours | |
| MAC 202 | Translation for Communication | ARL 105 | 3 |
| MAC 206 | Introduction to Journalism | MMC 201 | 3 |
| MAC 401 | Media and Society | MAC 310 | 3 |
| MAC 402 | Media criticism | MAC 310 | 3 |
| MAC 403 | International Communication | MAC 201 | 3 |
| MAC 412 | Media Management | MAC 313 | 3 |
| Open Elective Courses | 12 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| OE 1 | Open Elective 1 | - | 3 |
| OE 2 | Open Elective 2 | - | 3 |
| OE 3 | Open Elective 3 | - | 3 |
| OE 4 | Open Elective 4 | - | 3 |
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Concentrations |
21 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| Broadcast Journalism Core Requirements | |||
| MAC 305 | TV News Shooting and Production | MMC 203 | 3 |
| MAC 307 | TV News Editing | MMC 203 | 3 |
| MAC 409 | Advanced Multi Media Journalism | Co-Req-MAC 410 | 3 |
| MAC 311 | Broadcast News Reporting | MMC 203 | 3 |
| MAC 312 | Broadcast News Writing | Co-Req-MAC 307 | 3 |
| MAC 318 | TV News Programming | MMC 201 + MAC 305 | 3 |
| MAC 410 | Web and Publications Design | Co-Req-MAC 409 | 3 |
| Print Journalism Core Requirements | |||
| MAC 304 | News Writing | MAC 206 | 3 |
| MAC 308 | Photojournalism | MAC 206 | 3 |
| MAC 309 | Magazine and Feature Writing | MMC 203 + Co-Req-MAC 304 | 3 |
| MAC 320 | News Reporting | MAC 304 | 3 |
| MAC 321 | Layout and Design | MAC 206 | 3 |
| MAC 322 | Online reporting | MMC 203 + MAC 206 | 3 |
| MAC 410 | Web and Publications Design | Co-Req-MAC 409 | 3 |
| Strategic Communication Core Requirements | |||
| MAC 303 | Organizational Communication | ENG 201 | 3 |
| MAC 313 | Principles of Strategic Public Relations | MMC 203 | 3 |
| MAC 314 | Communication Strategy in Advertising | MKT 200 | 3 |
| MAC 315 | Writing for PR | MMC 203 | 3 |
| MAC 316 | Communication and Diplomacy | MMC 201 | 3 |
| MAC 407 | Integrated Communication Campaign | MAC 314+MAC315 | 3 |
| MAC 411 | PR Case Studies | MAC 313 | 3 |