Bachelor of Mass Communication (Arabic)
Curriculum as of Fall 23-24
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Study Plan
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Bachelor of Mass Communication (Arabic) |
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Total Credit Hours |
120 |
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| University Requirements | 36 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ARL 101 (A) | Communication Skills in Arabic I | No Prerequisite | 3 |
| ENG 100 (AA) | English I | Pass English Proficiency | 3 |
| ENG 200 (AA) | English II | ENG 100 (AA) ('C' grade) | 3 |
| FWS 100 | Academic Skills for Success | No Prerequisite | 3 |
| FWS 201 | Fundamentals of Life Skills | FWS 100 (AA) | 3 |
| FWS 205 (AA) | UAE and GCC Society | No Prerequisite | 3 |
| FWS 211 (AA) | Fundamentals of Emotional Intelligence | FWS 100 (AA) | 3 |
| FWS 301 (AA) | Developing Future Leaders | FWS100 (AA)+ Completion of 45 credit hours | 3 |
| FWS 310 (AA) | Fundamentals of Innovation and Entrepreneurship | Completion of 60 credit hours | 3 |
| ISL 100 (A) | Islamic Culture | No Prerequisite | 3 |
| ITD 100 (AA) | Introduction to Information and Digital Technology | No Prerequisite | 3 |
| STT 100 | General Statistics | No Prerequisite | 3 |
| Program Core Requirements | 42 | Credit Hours | |
| Compulsory Courses | |||
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| ASC 301(MA) | Research Report Writing | STT 100 | 3 |
| MAC 201(MA) | Intercultural Communication | MMC 201(MA) | 3 |
| MAC 205(MA) | Theories of Mass Communication | MMC 201(MA) | 3 |
| MAC 207(MA) | Introduction to Graphic Design | ITD 100(AA) | 3 |
| MAC 308(MA) | Photojournalism | MMC 201(MA) | 3 |
| MAC 310(MA) | Mass Media Ethics and Responsibilities | MMC 201(MA) | 3 |
| MAC 317(MA) | Public Speaking | ARL 101(A) | 3 |
| MAC 402(MA) | Media Appreciation and Critique | MMC 201(MA) | 3 |
| MAC 404(MA) | Social Media Management | Completion of a minimum of 90 credit hours | 3 |
| MAC 490(MA) | Senior Design Project (Capstone Course) | Completion of 100 CH | 3 |
| MAC 499(MA) | Internship | INTR-099 (A) and Completion of 80 CH | 3 |
| MKT 200(MA) | Principles of Marketing | ARL 101(A) | 3 |
| MMC 201(MA) | Introduction to Mass Communication | - | 3 |
| MMC 203(MA) | Writing for Mass Media | MMC 201(MA) | 3 |
| Major Elective Courses (Students should select 3 courses from the list) | 9 | Credit Hours | |
| MAC 204(MA) | Interpersonal Communication | ARL 101(A) | 3 |
| MAC 206(MA) | Introduction to Journalism | MMC 201(MA) | 3 |
| MAC 316(MA) | Communication and Diplomacy | MMC 201(MA) | 3 |
| MAC 328(MA) | Event Management | FWS 310(AA) | 3 |
| MAC 403(MA) | International Communication | MMC 201(MA) | 3 |
| MAC 412(MA) | Media Management | MMC 201(MA) | 3 |
| Open Elective Courses | 12 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| OE 1 | Open Elective 1 | - | 3 |
| OE 2 | Open Elective 2 | - | 3 |
| OE 3 | Open Elective 3 | - | 3 |
| OE 4 | Open Elective 4 | - | 3 |
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Concentrations |
21 | Credit Hours | |
| Course Code | Course Title | Prerequisite(s) | Credit Hours |
| Radio and Television Concentration Requirements (7 courses for a total of 21 CH) | |||
| MAC 323(MA) | Single - Camera Production | MMC 201(MA) | 3 |
| MAC 324(MA) | Video Editing and Visual Effects | MMC 201(MA)+ENG 100(AA) | 3 |
| MAC 325(MA) | Writing for Broadcast and New Media | MMC 203(MA) | 3 |
| MAC 326(MA) | Radio Production | MMC 201(MA) | 3 |
| MAC 327(MA) | Multi - Camera Production | MMC 201(MA)+ENG 100(AA) | 3 |
| MAC 414(MA) | Documentary Production | MAC 325(MA) | 3 |
| MAC 415(MA) | Web Design and Development | ITD 100(AA)+ENG 100(AA) | 3 |
| PR and Advertising Concentration Requirements (7 courses for a total of 21 CH) | |||
| MAC 301(MA) | PR Protocol and Etiquette | MMC 201(MA)+ENG 100(AA) | 3 |
| MAC 303(MA) | Organizational Communication | MAC 201(MA) | 3 |
| MAC 313(MA) | Principles of Strategic Public Relations | MAC 205(MA) | 3 |
| MAC 314(MA) | Communication Strategy in Advertising | MAC 205(MA) (co) + ENG100(AA) | 3 |
| MAC 315(MA) | Writing for PR | MMC 203(MA) | 3 |
| MAC 407(MA) | Integrated Communication Campaign | MAC 314(MA) | 3 |
| MAC 413(MA) | Public Relations Campaigns | MAC 313(MA) | 3 |
| Media Production Concentration Requirements (7 courses for a total of 21 CH) | |||
| FMP 180(MA) | Principles of Production Technology | - | 3 |
| FMP 225(MA) | Introduction to VFX | FMP 180(MA) | 3 |
| FMP 300(MA) | Short Film Production | FMP 180(MA) | 3 |
| FMP 325(MA) | Screenwriting | FMS 100(MA) | 3 |
| FMP 350(MA) | Directing for Documentary | FMP 300(MA) | 3 |
| FMS 100(MA) | Introduction to Film | - | 3 |
| MAC 410(MA) | Web and Publications Design | ITD 100(AA)+ENG 100(AA) | 3 |
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As per CAA requirement, highlighted courses will be taught in English |